Initially, the business was focused on being the sole metropolitan distributor for the Ford Motor Company within Australia.
This focus lasted until 1947, when Deering went on to obtain the Caterpillar agency in the heart and soul of the Australian Outback, Alice Springs.
This acquisition built a legacy that continues today following expansions into Darwin in 1948, to Papua-New Guinea and the Solomon Islands in 1949 and to Queensland in 1952.
Hastings Deering will spend 2022 celebrating their rich history and significance to the territories, states, and countries in which they operate.
Over the decades, Hastings Deering has supported its customers and communities through World War II, a global pandemic, and other upheavals across their territories. Always innovating and providing solutions for our customers, Hastings Deering has delivered many exciting Cat products and innovations which have been vital for Australia’s booming resources and construction industries.